Project Overview
Bayside Collective is a dynamic young adult community that fosters connection, faith, and shared experiences. To expand its digital reach and engagement, we’ve been managing its social media strategy and providing event photography coverage for monthly gatherings. By implementing social media best practices and optimizing content for the Instagram and Facebook algorithms, we’ve seen substantial growth in audience engagement.
Objectives
- Increase social media reach and engagement to connect with more young adults
- Create a consistent brand presence through strategic content planning
- Capture high-quality event photography to showcase community life and experiences
- Drive profile visits and external link clicks to increase participation and engagement
Strategy & Execution
- Social Media Algorithm Optimization: Implementing best practices to increase visibility on Instagram and Facebook
- Consistent Content Strategy: Posting regularly to maintain audience engagement and community interest
- Relatable, Engaging Content: Crafting posts that resonate with the young adult demographic, encouraging shares, comments, and interactions
- Event Photography Coverage: Capturing authentic moments that highlight the energy and community spirit of Bayside Collective
Results & Impact
- Since implementing these strategies, Bayside Collective’s social media performance has seen impressive growth:
44% increase in reach on Instagram and Facebook
10% more profile activity, driving more engagement from the audience
8% more external link visits, encouraging participation in events and deeper community involvement
By combining social media management, content strategy, and professional photography, Bayside Collective has built a stronger, more engaged online presence, helping the community grow both digitally and in real life.
